At 17 Sten created a company selling innovative notepads for students which traded in four different countries. He was nominated as Europe's Young Entrepreneur in 2007 by BusinessWeek.
Sten moved to London to work for a successful start-up Quickstart Global as Head of UK Sales and Marketing helping other companies expand internationally. Sten then joined onefinestay where he held numerous roles, most notably being responsible for the delivery of £6.5m operation and scaling it from 50 staff to 300 staff to manage company’s extreme seasonality.
Currently Sten is working on his own luxury fashion start-up and advising other fast-growing companies who need help with scaling the business, operations and expansion strategy.