EC1 Capital



Investment Date: Apr 2014
Industry: Cloud & SAAS, E-commerce, Loyalty, Mobile, Social, Web
Location: London, UK.


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"It is more cost effective to retain customers than to continually acquire new ones."

LoyaltyLion is an easy to use extension for leading ecommerce platforms that allows any retailer to add a comprehensive loyalty program to increase customer lifetime value and gain insights into loyal customer behaviour.

TechCrunch Article.


Dave Clark and Charlie Casey, founders of LoyaltyLion.


Company News

James Hart, a former director at, has joined ecommerce start­up LoyaltyLion as an investor and advisor.


  • pic twitter We've teamed up with @gorgiasio to discuss three insights that will help you bring the human touch back to your onl… 20 hours ago
  • pic twitter The @Shopify app store is awash with #ecommerce bells and whistles, yet 75% of consumers want to see more human int… 1 day ago
  • pic twitter @NostoSolutions Glad you're enjoying it! Merry Christmas 🦁 Looking forward to working together in 2019 :) 2 days ago
  • pic twitter @LoyaltyLionHQ really knows the way to our hearts ❤️. Thanks for the thoughtful holiday hamper - Cheers to more wor… 2 days ago
  • pic twitter @wemakewebsites_ @LoyaltyLionHQ Merry Christmas @wemakewebsites_! We're glad to hear you're enjoying it! 🦁 4 days ago
  • pic twitter Yule never believe what @LoyaltyLionHQ sent us today - we'd be lion if we said we hadn't eaten it already 🙌 4 days ago
  • pic twitter So you’ve launched your loyalty program and sent the emails to match. But how can you measure if you’re getting not… 5 days ago
  • pic twitter @remarkety Merry Christmas @remarkety! We hope you enjoy your treats! 🦁 6 days ago
  • pic twitter @looxio You're welcome. It’s a pleasure to be working with the @looxio team 😊 6 days ago
  • pic twitter Huge THANK YOU to our friends at @LoyaltyLionHQ for amazing chocolates! You've really made our day :)… 6 days ago
  • pic twitter This year, how is your ecommerce store tackling Christmas shopper's abandoning their carts?🛒 👚👔 Find tips and trick… 1 week ago
  • pic twitter Have you read our latest blog? We take an inside look into loyalty programs and the part they played in this year's… 1 week ago
  • pic twitter This year's #BFCM was one for the history books. But how did our users triumph? 🎉 We take a look at the numbers an… 1 week ago
  • pic twitter We love to read about ecommerce success stories, especially when they include stores who use LoyaltyLion 🙌. Read mo… 2 weeks ago
  • pic twitter Chris Cano, Content Executive and Copywriter at @dotmailer, shares why treating your valued customers like VIPs in… 2 weeks ago
  • pic twitter Your best source of revenue is your existing customers. On the blog, Sid Bharath from @gorgiasio shares 5 pearls o… 3 weeks ago
  • pic twitter This BFCM we've got you covered! Here are 5 ways you could be using email to secure longer-lasting loyalty from one… 3 weeks ago
  • pic twitter Black Friday is here!😍 Don't forget to focus on retaining your newly acquired customers. Our BFCM Loyalty module in… 3 weeks ago
  • pic twitter The big weekend is nearly here! 🎉 We can't wait to meet you all at #SMRnov18 this weekend! #WorkwithLoyaltyLion… 3 weeks ago
  • pic twitter Looking for a nice #holiday boost in sales? Make it happen with these 10 #digitalmarketing tools, featuring @buffer 3 weeks ago