EC1 Capital

Big Data For Humans

INFO

Investment Date: Sep 2015
Industry: Analytics, Big Data, E-commerce
Location: London, United Kingdom
Website: http://www.bigdataforhumans.com

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Big Data For Humans gives marketers a strategic advantage by delivering automated customer insight, identifying how they behave and how much they are worth.

The basis is very sophisticated using network maths similar to Facebook and other social networks. By comparing customer purchasing habits, the customers can be considered somewhat similar, falling into groups with common purchasing habits based on using x-channel transaction data.

Helena Wasserman and Peter Ellen (Co-Founder)

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Company News

Big Data for Humans strikes strategic partnership with the AirAsia Group.

We are delighted to announce today that we have led $1.2 million seed round into Big Data For Humans, a big data-as-a-service company targeting the retail and travel sectors.

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