EC1 Capital

Big Data For Humans

INFO

Investment Date: Sep 2015
Industry: Analytics, Big Data, E-commerce
Location: London, United Kingdom
Website: http://www.bigdataforhumans.com

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Big Data For Humans gives marketers a strategic advantage by delivering automated customer insight, identifying how they behave and how much they are worth.

The basis is very sophisticated using network maths similar to Facebook and other social networks. By comparing customer purchasing habits, the customers can be considered somewhat similar, falling into groups with common purchasing habits based on using x-channel transaction data.

Helena Wasserman and Peter Ellen (Co-Founder)

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Company News

Big Data for Humans strikes strategic partnership with the AirAsia Group.

We are delighted to announce today that we have led $1.2 million seed round into Big Data For Humans, a big data-as-a-service company targeting the retail and travel sectors.

Twitter

  • pic twitter Top CRM tips: A guide to dating your #customers & keep them in a long and prosperous #relationship! https://t.co/SkXJhMNZpY 2 weeks ago
  • pic twitter With #Valentines day fast approaching CCO Ian Webster gives his top tips to help you understand your #customers! https://t.co/SkXJhMNZpY 2 weeks ago
  • pic twitter The next in our series of Breakfast Workshops. There's limited space so register quick to avoid disappointment… https://t.co/Vx0cwoh8kt 2 weeks ago
  • pic twitter Jan was ROI month @bd4hcorp . Customer Marketing Plans average nearly 5% of all sales for 2017 #retail #martech #customeranalytics 3 weeks ago
  • pic twitter Read @DigiMktgMag - "#Retailers are losing as many #customers as they are expensively gaining! This has to change!" https://t.co/dntnZnwnGw 1 month ago
  • pic twitter Big Data for Humans | @bd4hcorp https://t.co/KplrCjoUPh #data #big https://t.co/xIxY8Rq2dk 1 month ago
  • pic twitter Despite huge investment in #customer understanding many #retailers are still targeting those that dont really exist! https://t.co/dntnZnwnGw 1 month ago
  • pic twitter @RetailTimes shares that @wordery have selected BD4H to support #targeted #customer #marketing! See more here - https://t.co/1zAFefgKdq 1 month ago
  • pic twitter With the power to unlock the value of deep customer insight now to hand, its time for marketers to escape from the cult of acquisition! 1 month ago
  • pic twitter How many times can a #retailer afford to win – and then lose – the same #customer? Read the CEO's answer here https://t.co/mGq0a8ts7j 1 month ago
  • pic twitter #customer #experience is hugely powerful when fostering #loyalty! See more via @RetailWeek on https://t.co/aCuT01IFJ3 1 month ago
  • pic twitter We've #expanded and #launched an Asia-Pacific division with its headquarters in Singapore! Read more here https://t.co/KNLqfAA6tS 1 month ago
  • pic twitter Independent bookstore @wordery has selected Big Data for Humans to support #targeted #customer #marketing! https://t.co/1FRWFptMhl 1 month ago
  • pic twitter "Competing in any category online is hard, but particularly in books." Read more about @wordery investment here https://t.co/1FRWFptMhl 1 month ago
  • pic twitter It’s all about reaching the right person, at the right time, with the right message and in the right context! https://t.co/aCuT01IFJ3 1 month ago
  • pic twitter @wordery benefits from our #customer #analytics! Read more via @RetailSystemshttp @RetailSystems on https://t.co/1FRWFptMhl 1 month ago
  • pic twitter To Discount, or Not to Discount: that is the question. #retail #sale #customer https://t.co/ftb1rjq9XU 1 month ago
  • pic twitter Want to join us? Looking for a Marketing Manager to join our London team leading events & content #job #marketing https://t.co/XfXFtEwZfX 1 month ago
  • pic twitter Are you hitting customer central? Learn how to navigate your customer data with ease and speed #bigdata #martech https://t.co/DSIveTdoKP 1 month ago
  • pic twitter Another great client win https://t.co/xE46mhRz3A #MarTech #customeranalytics #retail 2 months ago