EC1 Capital

Big Data For Humans


Investment Date: Sep 2015
Industry: Analytics, Big Data, E-commerce
Location: London, United Kingdom


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The Customer Graph™ is the world’s first automated customer insights engine which uses networks to analyse customers. It is empowering business teams around the world to start using powerful data science to increase revenue – quickly, easily and without the need for costly or complex data analytics and management projects with lengthy deployment times.

Big Data for Humans was founded in 2014, not by a typical team of 'tech guys' but by a group of highly experienced retailers with decades of shop floor customer experience under their belts. They are on a mission to harness the power of big data to bring an unprecedented depth of insight into customers - not just as lines on a spreadsheet but as 'humans' with unique tastes, needs, life cycles and spending habits.


Helena Wasserman and Peter Ellen (Co-Founder)


Company News

Big Data for Humans strikes strategic partnership with the AirAsia Group.

We are delighted to announce today that we have led $1.2 million seed round into Big Data For Humans, a big data-as-a-service company targeting the retail and travel sectors.


  • pic twitter Great to be recognised  as a top ten retail start up.  We've been helping retailers around the world, like 7-Eleven… 4 months ago
  • pic twitter A great little break down of all the scary #GDPR terms in a more Human language. Courtesy of @DMA_UK 5 months ago
  • pic twitter "Only 10 percent of CMOs said they can measure against business goals, but only using time-consuming manual process… 5 months ago
  • pic twitter Our very own Sheila Power is judging the 2018 @BIMA awards, use the link below to read why she decided to get invol… 6 months ago
  • pic twitter We have some exciting news coming at the end of the month - watch this space for the announcement (*hint* more peop… 6 months ago
  • pic twitter "Data empowers teams, individuals, and company culture" - some interesting insight in @diginomica #retailmarketing… 7 months ago
  • pic twitter Read how CEO @PeterBEllen kicked a robot and lived to tell the tale... alongside how effective use of AI can allow… 7 months ago
  • pic twitter For anyone who missed our webinar earlier this year on how to turn GDPR into an opportunity and create a successful… 7 months ago
  • pic twitter What's in store for in-store? @retailtech_news investigates: 7 months ago
  • pic twitter An interesting read on the new rules of retail marketing - via @MarketTechNews 7 months ago
  • pic twitter Excited to announce @apacciooutlook have named Big Data for Humans as one of their Top 25 Retail Solution Providers… 7 months ago
  • pic twitter Just out - our CEO Peter Ellen talks robots, Romans and retail’s A.I. revolution in @exchangewire @retailtech_news.… 7 months ago
  • pic twitter Retailers’ most loyal and profitable customers can be hard to identify and get to know. With so many drowning in cu… 7 months ago
  • pic twitter Catch up on the highlights from our fashion focused retail leaders event hosted with @drapers this month. Read on f… 7 months ago
  • pic twitter Watch this space next week… we will be sharing our news and insights in three leading industry titles. A busy week ahead! 7 months ago
  • pic twitter Get the scoop on us making our mark in this year's must read customer analytics technologies report by @forrester,… 8 months ago
  • pic twitter An interesting read on why data driven platforms like Netflix are staying ahead of the game by matching viewers to… 8 months ago
  • pic twitter Fantastic news…we have been included in this year’s @forrester Customer Analytics Technologies report as a selected… 8 months ago
  • pic twitter Our team spent the morning with @Drapers for a lively debate with retailers on the counter-intuitive customer. Watc… 8 months ago
  • pic twitter How prepared is your retail business for GDPR? Check out our latest on demand webinar to discover how to turn the n… 8 months ago