Application Submission Tips

You might be very early stage, where you just have the beginings of an idea and you are still in the process of forming the business model.

When you are at this stage but you can see that you will need funding beyond your own means there is nothing lost by making a soft introduction and outlining what you hope to do. That way you can start a dialog with us and as you hit the targets that you have set out to achieve you can continue the discussion.

Don't be over protective about your idea, you can't sell ideas but you can talk about them as they become closer to reality every day.


Business Model

Preferably using a business model canvas show how your business model works, don’t forget to include:

How you will acquire customers

What channels you will use to sell your product or service

Pricing

Lifetime value of a customer

Customer Segments

Cost structure

If you are not familiar with business models please visit http://leancanvas.com or read Alex Osterwalders Business Model Generation book.


Business Plan

We like to see a concise business plan, usually in a powerpoint format over 10-15 slides or 2 pages of A4 paper. More detail can be supplied later.

Read our blog post on 'How to get to a meeting'.

Some key points to include:

Mission

 Define the company in a single paragraph

Team

Founders background

Board composition inc Advisers or Non-Executives if any

Pain

What pain you are solving for the customer?

Solution

What is your value proposition to the customer?

Where does your product or service sit in the market?

Give some examples of how your product/service would be/is being used

Market Size

How big is the market you intend to target?

Are you trying to disrupt a particular sector?

Is it Global or National?

Competitors

List your competition and why you outgun them

Product/Service

Give a description of your product

Illustrate any IP

Preferably include a demonstration link

Show a product or development roadmap

Show the milestones you have achieved and in what period of time

Hurdles

What are your biggest hurdles in this venture?

 

If you want to read up on what the best in the business advise, take a look at our Resources page.

 

 


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