Application Submission Tips
You might be very early stage, where you just have the beginings of an idea and you are still in the process of forming the business model.
When you are at this stage but you can see that you will need funding beyond your own means there is nothing lost by making a soft introduction and outlining what you hope to do. That way you can start a dialog with us and as you hit the targets that you have set out to achieve you can continue the discussion.
Don't be over protective about your idea, you can't sell ideas but you can talk about them as they become closer to reality every day.
Preferably using a business model canvas show how your business model works, don’t forget to include:
How you will acquire customers
What channels you will use to sell your product or service
Lifetime value of a customer
We like to see a concise business plan, usually in a powerpoint format over 10-15 slides or 2 pages of A4 paper. More detail can be supplied later.
Read our blog post on 'How to get to a meeting'.
Some key points to include:
Define the company in a single paragraph
Board composition inc Advisers or Non-Executives if any
What pain you are solving for the customer?
What is your value proposition to the customer?
Where does your product or service sit in the market?
Give some examples of how your product/service would be/is being used
How big is the market you intend to target?
Are you trying to disrupt a particular sector?
Is it Global or National?
List your competition and why you outgun them
Give a description of your product
Illustrate any IP
Preferably include a demonstration link
Show a product or development roadmap
Show the milestones you have achieved and in what period of time
What are your biggest hurdles in this venture?
If you want to read up on what the best in the business advise, take a look at our Resources page.
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