Read about how Twizoo fared from seed investment to Skyscanner acquisition.
Back in April 2015 EC1 made a seed investment into Twizoo, you can read our announcement on the company investment here.
Today we're pleased to announce that Skyscanner has acquired Twizoo.
Looking back over that initial blog post it's always interesting to see how startups fare on their journey, good or bad so we all can learn.
Three of our early exits have been mobile app-based companies sold to billion-dollar corporate acquirers.
Twizoo started by building an AI platform that 'listened' to the twitter stream and generated contextual analysis and recommendations of the best places to eat, filtered by distance from your location. Twizoo's ambition was to provide real-time recommendations based on genuine opinions on social media vs the tired and dated reviews on sites such as Yelp, TripAdvisor et al. Reviews on these sites can also be fake and increasingly hard for companies to collect as they are siloed on social media sites.
Twizoo's technology allowed companies to filter through all the noise and automate finding and analysing genuine user opinions about a restaurant, as Madeline Parra, Co-Founder of Twizoo says "it's like finding a needle in a haystack....millions of times a day!"
Twizoo kicked off in London and then began to roll out across other UK and then US cities.
Twizoo originally wanted to deliver these results directly back to their own user base via the Twizoo app.
App distribution is still hard and discovery is one of the main problems for consumers unless you are a 'featured app' for a sustained period it can be hard to get critical mass without requiring huge amounts of capital to scale.
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