LoyaltyLion, launched in November 2013, allows ecommerce stores to create a
customised online loyalty programme and reward customers not just for purchases but a range of activities including creating an account, reviewing a product or watching a video.
Hart left Asos in September last year after 14 years as Director of the company.
Hart has said: “This is a traditional loyalty scheme made for ecommerce. Online customers do so much more for a brand – they share, interact and comment – and they should be rewarded for that. This technology is clean and so easy to customise and after seeing at Asos how hard it is to implement a loyalty programme, it’s exciting to see something that can so simply integrate into retailers’ current systems.”
This blog post is based on an original article from Drapers.